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IMM is the model. IMM-P® is the program.

Measure innovation maturity. Then climb the ladder, gate by gate.

The Innovation Maturity Model (IMM) measures how an organization decides under uncertainty across five domains and five maturity rungs. IMM-P® is the program that runs your team through it, installing the cadence, governance, and evidence discipline that move you up the ladder. Built on MicroCanvas Framework (MCF 2.2).

Book a discovery callSee the model

Built on MicroCanvas® v2.2 plus IMM 2.2.

IMM-P® is the program form of IMM​

IMM-P® is the program form of IMM, the Innovation Maturity Model. IMM defines the capability and measurement framework: five domains, five maturity rungs, and phase-readiness criteria. IMM-P® is the structured engagement that takes a team through it, installing the cadence, governance, and evidence discipline that move you up the ladder.

The model: five IMM domains​

IMM scores maturity across five domains. Each domain is measured with evidence; together they describe how an organization actually makes innovation decisions under uncertainty.

Evidence and epistemic discipline

How you separate assumptions from evidence, set thresholds, and refuse to commit resources without proof.

Decision logic and governance

How you allocate capital, structure gates, document decisions, and hold owners accountable.

Culture and behavior

Whether teams invalidate safely, learn without blame, and collaborate across functional boundaries.

Iteration and adaptive improvement

How quickly you learn, iterate, and institutionalize what works across initiatives.

Systemic and AI governance

Data governance, auditability, lifecycle controls, and impact oversight as complexity increases.

Innovation maturity, measured.

The capability progression​

IMM defines five rungs of capability. Most teams start somewhere in the middle. IMM-P® meets you wherever you are and sequences the climb, one phase-readiness gate at a time.

  1. Foundations
    Initial governance and intake. Decisions exist but evidence is ad hoc.
  2. Structured Discoverycurrent
    Repeatable problem framing and experimentation with documented gates.
  3. Efficiency
    Process discipline, automation, and quality controls in place across initiatives.
  4. Scalingtarget
    Portfolio governance, partner ecosystems, and growth systems operating at scale.
  5. Continuous Improvement
    Institutional learning, foresight, and resilience as standing capabilities.

Example positioning. Your actual current and target rungs are set during the ClarityScan® baseline.

What a maturity snapshot looks like​

A real IMM-P® engagement opens with a domain-level snapshot. Current scores anchor the baseline; target scores define the climb. The example below is fictional and shown only to make the deliverable visible.

Example IMM radar snapshot across five domains with current and target overlaysEvidence50Decision logic65Culture40Iteration55Systemic and AI45
  • Evidence: 50 (target 75)
  • Decision logic: 65 (target 75)
  • Culture: 40 (target 70)
  • Iteration: 55 (target 75)
  • Systemic and AI: 45 (target 75)

Example output, illustrative only. Scores are fictional.

The program: IMM-P® phases​

IMM-P® runs in five sequential phases. Each phase ends at a readiness gate: evidence is reviewed, a decision memo is written, and the next phase opens only when the gate passes.

    Phase 1

    Foundations

    Baseline maturity, install governance, establish evidence discipline, build the Innovation OS blueprint.

    • Domain baseline and readiness review
    • Governance roles, intake, decision owners
    • Pilot shortlist and operating cadence
    Phase 2

    Structured Discovery and Validation

    Problem framing, customer insight synthesis, hypothesis testing, validated value proposition.

    • Research synthesis and problem set
    • Experiments with kill criteria
    • Problem and solution fit decision memo
    Phase 3

    Efficiency

    Process, automation, and quality. Operational readiness for pilot expansion.

    • Process audit and automation plan
    • Quality controls and risk integration
    • Operating cadence with dashboards
    Phase 4

    Scaling

    Infrastructure, partnerships, and growth. Scale economics and repeatable go-to-market.

    • Scaling plan and capacity model
    • Partner ecosystem governance
    • Growth operating system
    Phase 5

    Continuous Improvement

    Learning system, foresight, resilience, and long-term roadmap.

    • Knowledge management and playbooks
    • Trend sensing and scenarios
    • Quarterly operating review

Method backbone: MicroCanvas Framework (MCF 2.2) plus IMM 2.2 (domain scoring, phase readiness, evidence gates).

What a phase-readiness gate looks like​

Every IMM-P® phase ends at a gate. The gate is a structured review of evidence quality, decision logic, and artifacts. The example below shows a Phase 2 to Phase 3 readout right at the boundary.

Example evidence meter showing a phase-readiness score of 72 out of 100
72/ 100
Phase 2 to Phase 3 readiness, example

Gate opens at 75 percent evidence quality. Below the threshold, the team iterates and re-presents.

Where to start: the ClarityScan® tiers​

ClarityScan® is the entry-level diagnostic that feeds an IMM-P® engagement. Pick the tier that matches the depth of evidence you need.

Tier 1: Snapshot

A scored baseline across the five IMM domains with a phase-readiness overlay. Best for fast alignment.

See Tier 1 Snapshot

Tier 2: Diagnostic

A deeper scored diagnostic with interviews, artifact review, and a prioritized action plan.

See Tier 2 Diagnostic

Tier 3: Audit

An evidence-backed audit with documented artifacts for auditability, compliance, and institutional learning.

See Tier 3 Audit

Who delivers IMM-P®​

An IMM-P® engagement is led by Doulab principals with deep experience in innovation governance, evidence discipline, and operating cadence. Delivery is remote-first, with on-site kickoffs or checkpoints when they add value. Your core team provides the cross-functional capacity (product or operations, customer or citizen experience, technology or data) and visible decision owners.

Trusted by teams building public and private innovation​

IMM-P®: Frequently asked questions​

What is the difference between IMM and IMM-P®?

IMM is the model: five domains, five maturity rungs, and phase-readiness gates. IMM-P® is the program that runs an organization through the model, installing the cadence, governance, and evidence discipline needed to climb the ladder.

How long does the program take?

Most teams start with a 12-week core track focused on Foundations plus Structured Discovery and Validation. Larger rollouts extend to 24+ weeks across all five phases.

Is IMM 2.2 domain-based or phase-based?

Both. Scoring is domain-based across the five IMM domains. The same instrument produces phase-readiness overlays for the five IMM-P® phases.

Where does ClarityScan® fit?

ClarityScan® is the entry-level diagnostic that feeds an IMM-P® engagement. Tier 1 Snapshot, Tier 2 Diagnostic, or Tier 3 Audit all establish the baseline IMM-P® builds on. See ClarityScan®.

Do you require evidence for scoring?

Tier 1 and Tier 2 can run as scored assessments. Tier 3 requires evidence documentation. IMM-P® phase gates open at 75 percent evidence quality.

Can the program run remotely?

Yes. IMM-P® is remote-first by design, with optional on-site kickoffs or checkpoints.

What do we receive at the end?

Domain scores and phase-readiness overlays, evidence packs and decision memos at each gate, a pilot plan or shipped pilot, a working governance cadence, and reusable playbooks aligned to MCF 2.2.

How is pricing structured?

Scope-based. We shape a right-sized plan during intake. Talk to us.

How do you handle data and privacy?

Privacy-first analytics only. You own your data. We operate under NDAs and follow your security and compliance requirements.

Ready to scope an IMM-P® engagement?

Book a discovery call to scope your IMM-P® engagement, or start with a ClarityScan® Tier 1 Snapshot to establish your baseline.

Book a discovery callStart with ClarityScan® Tier 1

Built on MicroCanvas® v2.2 plus IMM 2.2 (domain scoring, phase readiness, evidence gates).