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Introducing Doulab: innovation made repeatable

· 7 min read
Luis Santiago
Head Coach & Mentor

Innovation shouldn’t be a coin flip.

We started Doulab to answer a stubborn question: How do you make innovation and foresight repeatable—so strategy turns into measurable outcomes in any organization, not just the lucky ones? Since then, we’ve supported teams across public institutions and companies—from AFP Siembra and Alpha Inversiones to OGTIC/RedLab, FUNDAPEC, and Runway Innovation Hub—and saw the same pattern: when teams can see clearly, decide faster, and learn in tight loops, they ship.

Our purpose is simple: help unlock global prosperity by helping others create better futures. In practice, that means making innovation repeatable and foresight practical—so plans become outcomes you can measure.

Default next step: get a baseline in 15–20 minutes with ClarityScan®, or book a short discovery call.

What gets in the way (the problem)

Across startups and institutions, the blockers rhyme. Here are the most common ones we see—each solvable with the right scaffolding:

Culture isn’t wired for innovation

Efforts feel sporadic; engagement stays low. Global engagement hovers ~20–23%.

Gallup — 2024

Strategy treated as a document

OKRs drift, teams lose the thread; misalignment compounds.

Kotter via Forbes

Decisions outrun by opinions

ROI suffers without evidence and testing; data-driven loops change that.

HBS Online

Leadership without cadence

Projects stall without visible ownership and governance.

McKinsey

Processes that don’t scale

Costs creep, delivery becomes inconsistent; operating models need redesign.

Bain

Scattered truth, slow bets

Without a shared backbone, assumptions drive decisions.

Accenture (PDF)

The simple system under the work

We built two pieces that make the work feel less like guesswork:

  • The MicroCanvas® Framework (MCF), a set of lightweight canvases that move teams from discovery to delivery—without weeks of meetings.
  • The Innovation Maturity Model (IMM®), a structured way to baseline capability, prioritize gaps, and install practice across strategy, culture, process, and results.

Used together, MCF + IMM reduce decision latency (fewer stalls), shorten cycle time (smaller bets, faster feedback), improve signal quality (evidence in planning & delivery), and raise capability (measurable progress across IMM dimensions).

With AFP Siembra, strategy-to-delivery support led to a digital savings product and a working innovation lab—practical scaffolding for repeatable outcomes. External site: afpsiembra.com.

What we install (the solution)

You don’t need a moonshot to get moving. We right-size entry points and build from there:

Diagnostics: know where you stand

Quick baselines of innovation maturity; pinpoint gaps with evidence-based tools like ClarityScan®.

Workshops: spark aligned action

Focused sessions that unlock decisions and translate strategy into practical next steps.

Programs: build innovation capacity

Structured journeys—like IMM—that install culture, process, and metrics to scale reliably.

Who we’re for

If you’re a founder or product leader pushing for clarity and speed; an executive team aligning strategy, governance, and operating rhythms; a public-sector leader building repeatable capacity; or a strategy/ops team hungry for better evidence loops—you’ll feel at home here.

How we work together

We start where you are and build momentum:

Diagnostics give you a quick baseline and targeted actions. Most teams begin with ClarityScan® (15–20 minutes; get a baseline this week).

Custom workshops create alignment, prioritization, and a 30–60–90 plan in one focused day. See workshop options.

Programs (IMM-P) install operating rhythms, governance, and instrumentation so outcomes become reliable. Explore the IMM Program.

Coaching & mentoring unblock high-stakes priorities for execs, product, and GTM leaders. Learn more about coaching & mentoring.

Vigía Futura is our foresight observatory—signals, executive briefings, and short policy/venture labs—so leaders can act before the curve. Visit Vigía Futura.

Why this matters now

AI acceleration, shifting governance, and unsettled markets reward learning velocity. Teams that instrument decisions, run small bets, and iterate intentionally out-ship the rest. That’s the system we help you install—so you avoid the high cost of waiting and the regret of missed windows.

What’s coming next

We’re publishing Distributed Federated Agentic AI (open access). We’re rolling out Vigía Futura—a live radar (quarterly), executive briefings, and quick-turn policy/venture labs. And we’re expanding the MCF toolkit and open resources for teams and public institutions—see Research & Resources.


FAQ

Is this “consulting”?
It’s system installation: decision scaffolds, operating cadences, and capability building. We co-create, transfer, and instrument so your team can run it.

How fast will we see value?
Most teams get a baseline and targeted actions within a week via ClarityScan® and/or a one-day workshop.

Do you work beyond the private sector?
Yes. We’ve adapted MCF + IMM for public contexts (e.g., RedLab) where governance and inclusion matter.


Start here

Prefer proof before plans? Get your baseline with ClarityScan® and see exactly where to focus.
Prefer a conversation? Book a discovery call and we’ll map goals, constraints, and a fit-for-purpose path.